Animation: E4 and the Brief

E4 is a subsidiary channel under Channel 4, it is owned by Channel Four Television Corporation who's current chairman is Charles Gurassa and its CEO as David Abraham and Alex Mahon. E4 is funded by advertising and the E stands for Entertainment and was launched on the 18th January 2001.

The programmes that are regularly shown in the channel are a mixture of American sitcoms such as How I Met Your Mother and Scrubs and British shows such as The Inbetweeners and Skins. E4's primary target audience is directed at young adults to mid thirties predominantly focused on female viewers; as well as C2DE and ABC1 audiences. However, I think E4 is more directed towards teenagers to mid twenties rather than to mid thirties because of the programmes shown in the channel.

Although, I am not excluding the probability of them having viewers of that age, however, it will probably leaning more towards younger audience than older audience.

The secondary audience would be the slight older audience between the age of thirties to forties. There are numerous programmes that targets this age brackets such as Don't Tell the Bride and other more.

Source

As you can see through the picture above that most of the programmes are aimed at teenagers to mid-twenties. This means that our animation is suitable for the channel due to the content of pour animation. I feel as though that our animation would fall into the target audience that E4 is directed towards.

E4 is a subsidiary channel of Channel Four Television company which has numerous subsidiaries such as Film 4, which shows films that is aimed at teenagers and above audience. More4 programmes are slightly aimed at older audience between the ages of mid twenties to older audiences. Channel 4 owns several music channels such as 4Music, Kerrang, Kiss and other more.

E Sting is a competition run by E4. The competition revolves around making a 10 seconds advertisement representing E4. The competitors would use the channels logo and incorperate it to their animation. The competitor has a wide range of choice for the music that E4 has provided.

The genre of this ESting horror (light). This is due to it's content, although, the lighting and the ambiance of the n doesn't match, how the animation is portrayed shows evident horror-like style. In which, the E4 logo pops out off of the screen. I like this ESting because it somehow relates (genre) to what I want to do for mine.

Similarly, I chose this E4 ESting because of its genre, horror. This ESting was based off of the film 'Psycho'. The animation for this captured the ambiance the same way as the film, although, in a more comedic way. I like this ESting because of how well it came out and the quality is good.

For this, the genre would be comedy and western, the content shows a man shooting birds and at the end, a giant E4 bird dropped onto the man. I like this E4 Esting because of the quality and the effects were also funny. The logo at the end is very well-crafted.

Praxinoscope


Thaumatrope


Zoetrope


SMA: Lego


What went well with short animation was that it went smoothly and the still images to create the animation weren't blurry. We used TTS for the voice over which complemented the whole project, it added humour to the animation due to the accent used. We could've implemented more angles to the animation to make it more alive.

SMA: Inanimate Object


What went well with this short animation was how the music complemented the subject of our animation. We could've improve this by having a neater station, and cards could've been stacked well. I think it would improve the quality of the animation if we had a better angle like bird's eye view to make the animation more cleaner.

SMA: Human

What went well with the Human animation was that we had a solid idea of what to do with the animation. The animation went smoothly and came out with best quality stills, but it was time consuming because of moving the ladder which was immobile. We could've improve this animation by having a more cleaner CGI for the explosion at end.

The purpose of this short SMA project was to find what type of animation we're most comfortable and confident at doing. By doing practices, we would be able to see the advantages and limitations of each type of animation.

For my ESting, I am very interested in doing Human animation. Although, human animation is very time consuming, I think human animations are easier to manipulate than the others. I was inspired by the idea of Live Action Animation video, which I saw from the college website. When were doing our human animation project, I feel like it's something that I could do easily.