Primary Research
TV Advert
This is an example of primary research, where I've conducted a questionnaire about our Magnum re-branding advertisement. Some of the questions are with choices which helps me make graphs to show quantitative representation of the results and some are qualitative style questions which I would be able to analyse in more depth.
ESting Questionnaire
I distributed the questionnaire through survey monkeys and got responses, which is an example of primary research. It mostly contains qualitative feedbacks, in which we I had to analyse in more details to understand the audiences' reaction to the ESting. It also has bar graphs which shows quantitative data and is more easier and simpler to look at. The feedbacks allowed me and Maia to improve the quality of our animation.
Interviews (page 4-5)
3MW Pre-production paperwork
This is my pre-production paperwork for 3MV, by doing pre-production paperwork it follows the real standard way of how creative media works in real life. This contains releases such as talents and locations - this gives us authorisation that we can use the location we shot in, as well as, the people who are in the video have allowed us to use their footage to be in our documentary.
Animation: Research and Planning: Designing an ESting
Secondary Research
Unilever
To be able to create a successful re-branding advertisement of Magnum, I had to research in-depth information - to broaden my knowledge about the product. This would help me understand more about the audiences and how I could successfully attract new target audience. I had to pitch my idea to my peers and get feedback on where I could improve.
TV Advert Analysis
This is an example of secondary research, as the information used is from online. By conducting a secondary research, I would be able to gain information about the existing advertisement.
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